Google Business Profile
Categories, services, attributes, hours, photos, posts. Treated as a live source of truth, not a listing you filled in once.
Local search · Maps · AI answers
You rank first at your own front door. Nine blocks away you don't exist.
Almost every local business looks fine when the owner searches for it — because they're standing inside the shop. Move a few streets over and the listing falls off the map. That gap is where your customers are.
No contract, no card. Takes us about a day.
Grid scan · "emergency plumber"
7 × 7 · 3 mi
Average rank —
Visible at — points
Top 3
4–10
11–20
Nowhere
What changed
The three-pack you were fighting for is being replaced.
3 → 1
Google's AI summaries often name one or two businesses where the map pack used to list three.
~32%
Share of map pack ranking influence attributed to Google Business Profile signals — more than any other single factor.
60–90
Days in which most businesses see map movement, once the profile and site basics are actually done.
Meanwhile people stopped searching in one place. They ask ChatGPT, they search TikTok for a barber, they read a Reddit thread before booking a roofer. Every one of those surfaces feeds the systems deciding who gets recommended.
The order we work in
Free things first. Paid things once they're earning.
We've never met an owner who didn't want more customers. We've met plenty who'd been burned by an agency that took a retainer and sent a dashboard. So we start with the assets you already own and aren't using.
Full method
Month 01
Fix what's already free
Your Google Business Profile, your review flow, and your listings across Yelp, Apple Maps and Bing. None of it costs anything but attention, and most of it is wrong.
Month 02–03
Build the pages that answer
One page per service, one per location, written the way people ask rather than the way brochures talk — with the markup that lets Google and AI assistants read them without guessing.
Month 04+
Show up where else they look
One more discovery surface, chosen for your trade. Short video for anything visual. Q&A content for anything considered. Then we measure and repeat.
What we do
Four pieces. They only work together.
Review engine
A repeatable way to ask, and a habit of replying. A dozen reviews that mention the actual job beat fifty silent five stars.
Website that answers
Service and location pages, LocalBusiness markup, matching name and address everywhere, and a phone number you can tap.
AI & directory visibility
Consistent citations and content shaped so assistants can quote you. This is the layer most agencies haven't added yet.
Straight answers
Questions owners actually ask
If yours isn't here, ask it. We'd rather answer before you pay than after.
How do I know this is doing anything?
Google gives you the numbers for free, and we send them to you every month on one page: how many people asked for directions, how many tapped to call, and what they typed to find you. Not keyword rankings — the actions that turn into revenue. If direction requests aren't rising by month three, we've got a problem to solve and we'll say so.
I've got no budget for marketing right now.
Then start with the scan, which is free, and the first month of work is on assets you already own. Plenty of owners run the free fixes themselves off our checklist and come back when the phone justifies it. We'd rather be your second call than your regret.
Do I need a new website?
Usually not. Most sites need three or four pages added and the markup fixed, not a rebuild. We'll tell you honestly which one you're looking at — a rebuild is a bigger invoice for us and we still say no to it most of the time.
Can you guarantee I'll rank first?
No, and neither can anyone who says they can. What we can tell you before you sign anything is where you currently stand across your service area, who's beating you, and what specifically they're doing that you aren't.
How long am I locked in?
You're not. Month to month after the first ninety days, which is the shortest honest window for the work to show up in the data.
Find out where you actually rank.
We run the grid scan on your real business, in your real service area, and send back a one-page read on what's costing you calls. No pitch deck.
Start the free scan